Jul 13, 2022
In General Discussion
Barbara's small audience had already heard it all. His message was the phone number list epitome of ho-hum. I'm talking boring boy-do-my-cuticles-need-a-trim. Except it wasn't. Coming from her, this same-old, same-old content, usually delivered as mindless chatter, had us all looking straight at her. Barbara is a flight attendant. She was talking to the phone number list group of us sitting in the row of emergency exits. She had just invited us to review the emergency exit card. As soon phone number list as I'm done playing with this ponytail. “See that thing that looks like a tornado? It's smoke. Smoke that looks like a tornado? I grabbed the card.) Revisit your main messages - with a twist Information does not have to be new to be interesting. We all need reminders of important messages - even (perhaps especially) when we've heard them before. No valid information is too familiar to revisit. To liven up the phone number list content a bit the old-fashioned way, think of it in two parts: The subject (X) What's interesting about this topic (Y) When Barbara talked about the phone number list emergency exit instructions (her X), she described the plane filling up with smoke and noted that in such a situation, our brains might forget the rear door (her Y). In her book Out on the phone number list Wire, Jessica Abel says that a good story needs both X and Y. Explore your old content for inspiration Sources of compelling new content can hide in plain sight in the phone number list form of old content. Barbara had apparently studied the emergency exit instructions and considered ways to engage a disengaged audience. What are the equivalents of your organization's emergency exit cards - basic classic content that people ignore? What details could you bring back to a fascinating life? What is the phone number list rear door of your aircraft? To attract attention, pay attention Many flight attendants accept being ignored as part of their job. When they talk, they look at the phone number list walls of the plane and talk like robots. Barbara looks at people's faces. She knows who pays attention and what prompts people to do what she wants them to do (look for that card, look back at it). People reward her with attention because she pays attention phone number list to them. On an efficient scale from robot to Barbara, How much attention do you give to your audience? How can you use analytics data to get more useful information about your website visitors? How could you listen more effectively to what people are saying about your organization phone number list on social media? To ask questions Barbara could have just told us what phone number list to do if we saw smoke at both emergency doors. Instead, she asked us, “What would you do if smoke came in through those two doors?” His question prompted us to confront our uncertainty. It made us curious. It got us thinking, not to mention feelings. An appropriate question turns non-listeners into listeners who may well become memories. The phone number list practitioners.